Founder & Managing Director
Grace Richard Shio
Grace founded Urithi Company Limited in 2019, beginning in tourism with a desire to connect travellers with the beauty, culture and experiences that make Tanzania one of Africa’s most remarkable destinations.
When the COVID-19 pandemic brought travel to a standstill, that same conviction led to Urithi Foods — working with local farmers to transform Tanzania’s premium spices into high-quality products. What began as a response to crisis became a second purpose, and the foundation of the value creation company Urithi is today.
“I want Urithi to become a platform that creates opportunities—for farmers, entrepreneurs, young people, communities, and everyone who believes in Tanzania’s potential.”