Local value
We prioritise Tanzanian guides, drivers, accommodation providers, farmers, artisans and locally owned suppliers — with deliberate attention to women- and youth-led enterprises.
Urithi Company Limited
Creating sustainable value from Tanzania’s heritage
We build businesses that transform Tanzania’s natural resources, people and opportunities into products, services and investment opportunities that create lasting economic and social value.
2019
Founded in Tanzania
5
Businesses serving customers
1
Guiding philosophy
Our name. Our purpose.
Urithi
A Swahili word meaning Heritage.
We chose this name because we believe Tanzania’s greatest competitive advantage is its heritage—its people, its rich cultures, its breathtaking landscapes, and its abundant natural resources.
At Urithi Company Limited, our purpose is to transform that heritage into sustainable businesses that create lasting value for our communities, customers, and partners. Whether through tourism, authentic food products, consultancy, or future ventures, we are committed to celebrating Tanzania’s identity while building opportunities that leave a meaningful legacy for future generations.
For us, Urithi is more than a name—it is our promise.
About us
The challenge is not discovering Tanzania's assets. It is unlocking their full potential.
Tanzania is rich in natural resources, culture, talent and opportunity. Since our founding in 2019, we have built businesses that transform Tanzania’s strengths into products, services and investment opportunities that create lasting value for customers, communities and partners.
Today, Urithi Company Limited operates five businesses — tourism and hospitality, agro-processing, business advisory and consultancy, real estate, and mining and gemstone trading — all open to customers and partners. While each division serves a different market, they are united by one philosophy: creating sustainable value from Tanzania’s unique resources through innovation, quality and responsible partnerships.
Our commitment extends beyond commercial success. We believe every business should contribute to stronger communities, meaningful employment, responsible environmental stewardship and inclusive economic growth.
This is how we create value. This is the Urithi Way.
Purpose
To unlock the full value of Tanzania's people, natural resources and opportunities by building sustainable businesses that create prosperity for customers, communities, employees and investors.
Vision
To become one of Africa's most trusted value creation companies, developing globally competitive Tanzanian brands that drive inclusive growth and sustainable development.
Mission
To transform Tanzania's strengths into high-quality products, services and investment opportunities through innovation, value addition, integrity and strategic partnerships.
Our businesses
One philosophy, many markets
Each division serves a different market. All of them exist to turn Tanzania's strengths into value that lasts.
Urithi Tours
Safaris, air ticketing, car rental and accommodation
Tanzania safaris, Zanzibar holidays and complete travel services — shaped by local knowledge and responsible partnerships. Urithi Tours is a business division of Urithi Company Limited.
- Safaris & tailor-made journeys
- Air ticketing
- Hotels & Airbnb
- Car rental & transfers
Urithi Foods
Tanzanian Food and Agribusiness
A growing Tanzanian food and agribusiness brand — led today by aromatic spices, masala blends and natural honey, and expanding into coffee, avocados, maize, beans, cashew nuts, soya and other high-potential crops for homes, hospitality, retailers and export markets.
- Premium spices & masala
- Natural honey
- Retail & bulk supply
- Farmer partnerships
- Export & distribution
Urithi Consultancy
People. Systems. Performance.
An African advisory practice helping organisations build capable teams, stronger systems and measurable performance — across HR, monitoring and evaluation, business and hospitality.
- People & HR advisory
- Monitoring, evaluation & learning
- Business & performance advisory
- Hospitality consultancy
Urithi Real Estate
Your trusted property partner on the ground in Tanzania
Responsive property search, viewing, transaction coordination and management across Tanzania Mainland and Zanzibar — with clear reporting for clients at home and abroad.
- Diaspora property desk
- Search & acquisition
- Property management
- Farms & agribusiness
Urithi Mining & Gems
Responsible mineral & gemstone opportunities
An emerging platform connecting credible information, responsible mineral opportunities and industry relationships across Tanzania.
- Opportunity research
- Gemstone education
- Due-diligence coordination
- Industry connections
Urithi Africa Homecoming
More than a journey to Africa — an invitation to reconnect
Urithi Africa Homecoming brings together cultural journeys, local connections, relocation orientation and carefully coordinated opportunities for members of the African diaspora seeking a meaningful relationship with Tanzania — heritage, people, place and possibility.
The Urithi principles
Five commitments behind every decision we make
- 01
Create Value
Turn Tanzania's strengths into products, services and opportunities worth more than their parts.
- 02
Build Trust
Earn confidence through integrity, transparency and relationships that hold over time.
- 03
Pursue Excellence
Compete on quality, from customer experience through to product development.
- 04
Grow Together
Succeed alongside farmers, employees, communities and partners — never at their expense.
- 05
Think Long Term
Build businesses designed to outlast us and to leave a meaningful legacy.
The Urithi Impact Promise
Travel that leaves Tanzania stronger
Tanzania’s landscapes and heritage are not simply products to be consumed. They are a living inheritance — to be protected, shared respectfully and used to create lasting opportunity for local guides, drivers, accommodation providers, artisans, farmers and community partners, particularly women and young people.
Heritage with dignity
We present culture and history respectfully. Community encounters use consent, fair compensation and genuine exchange.
Care for nature
We use responsible partners, reduce unnecessary waste, follow park rules and never disturb wildlife merely for a photograph.
Honest travel planning
We provide transparent prices, realistic travel times, clear inclusions and exclusions, suitable accommodation information and truthful destination advice.
Why Tanzania
A land of opportunity. A future of possibility.
Tanzania is one of Africa’s most promising investment destinations—blessed with abundant natural resources, breathtaking landscapes, a young and dynamic population, and a strategic location connecting East, Central and Southern Africa.
Expanding infrastructure, regional integration through the East African Community and access to the African Continental Free Trade Area position Tanzanian businesses to reach markets across the continent.
For us, Tanzania is not simply where we operate. It is our greatest opportunity.
From our founderGrace Richard ShioFounder & Managing Director
“When I started Urithi, I didn’t imagine the journey would take this path. Every challenge taught me that resilience and innovation go hand in hand.”
“Today, my dream extends beyond building successful businesses. I want Urithi to become a platform that creates opportunities—for farmers, entrepreneurs, young people, communities, and everyone who believes in Tanzania’s potential. If our work inspires others to dream bigger and create value where they stand, then we will have achieved something far greater than business success.”
Work with Urithi
Whether you are a traveller, customer, investor or partner
We invite you to discover how Urithi Company Limited is creating value from Tanzania and shaping opportunities for the future.